Iron Power Brand system · v1.0 View website

Iron Power design system

Built for
the next level.

A high-contrast, performance-led visual language built from discipline, energy and precision.

01

Foundation

Colour & surface

Deep ink#0B1613
Forest#1E4937
Power orange#ED6703
Warm white#F3F2ED
Graphite#242927
Performance mist#DDE2DC
Surface rule

Use warm white for editorial clarity, deep ink for impact, forest for depth and Power Orange only for decisive actions or controlled emphasis.

02

Typography

Voice with momentum

Hero display / Barlow Condensed Semibold Italic

ONE DAY,
OR DAY ONE?

H2 / 72

Built for your next level

H3 / 32

Performance without compromise

Base / 16 · --text-base

Premium nutrition engineered for performance, recovery and real results.

Label / 14.7 · --text-label · the floorATHLETE FAVOURITES · 2026
03

Actions

Clear next steps

Buttons

Links & badges

Explore components Best seller New
04

Components

Cards with purpose

Performance

Nutrition designed to support strength, endurance and focus.

Best seller PWO Caffeine Free Orange sachet

Energy & Performance · 14 g

PWO Caffeine Free

Orange · Single serving

Strength & recovery

Break limits. Recover harder.
Creatine Monohydrate
05

Catalogue

Browse and narrow

Category tabs — real links, so Back, open-in-new-tab and copy-link all work

Icon controls — 44px targets; the badge counts active filters

Filter chips — a visually hidden checkbox drives each one, so grouping, state and keyboard behaviour are native

Format

Active filter tokens — the whole token is the hit area, not just the ×

06

Forms

Confident, accessible input

Accessibility: every interactive element keeps a visible orange focus ring, a minimum 44 px target and a text label.